The Spherically Wound Orb Rotary Display (SWORD), is a device capable of displaying images and text over a three dimensional space. Due to its eye appeal and bright display, it can be used as a marketing gimmick. Through a computer interface, users can interact with SWORD by changing what is being displayed. Users can select from several images available, or can write alphanumeric text. The display is achieved through the concept of persistence of vision.